BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
give up
No. That’s not what companies do.
BMW and Mercedes were the “leaders” in milking their customers and thus they got the most bad press. All BMW is doing is waiting until more companies start doing this and the whole idea of subscriptions in the car business becomes normalized to the public.
Unless consumers continue to shun this concept and the press blasts these companies for trying to push this nonsense, it will make a comeback in the years to come. Unfortunately, I simply do not think consumers will look at their long-term interests. Its like telling gamers not to pre-order the hottest upcoming releases because it encourages companies to release buggy software… all the pleading in the world ends up falling on deaf ears. Same too, I believe, will happen in the car market.
Not to mention that it’s clear that they don’t want to sell cars to individuals anymore. That’s what all these subscription models point to. They are hoping to sell fleets of autonomous cars to corporations and cities, and us plebes can rent them when we need them. The upside for the manufacturer is that now they have the ecosystem to charge an extra $5 for A/C per ride, $3 for the radio, and $10 to roll down the windows.
Ew. Sounds gross, so it probably isn’t far off.
I have no actual proof. This is just what I am guessing they are planning. I could be totally wrong, I just don’t think that’s likely.
I hate everything about the idea of paying a subscription for a…{checks notes}…car. It’s already bad enough when people are paying monthly for car payment or lease payment, now they get hit with a subscription for software?
I hate this timeline.
just passing by, just wanted to say i liked your content a lot.
- your username, ‘Charles Darwin’.
- the ‘checks notes’, bc you feel like a tired medician raising a brow when reading the umpteenth diagnosis report of ‘stupidity’ in this world.
- the ‘i hate this timeline’, bc our actions made us end in one of the world’s bad ends.
so please, take my upvote and my upcomment, and have a nice day.
Now kiss
it’s admiration, not necrophilia! Charles Darwin is dead!
No need to kink shame
Since they’re kink shaming themselves, I can only surmise that shame is another one of their kinks, in which case shame
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masochistic self-kink shaming? i’ll take it!
what if i feel a sadistic kink about king shaming others’ kinks? my kink should be respected then, right? evil laugh
What if I told you that you can get rid of all those monthly payments by signing up for our service. For only one all inclusive monthly fee you can pay all of them, including a service fee. Terms and conditions apply. Sign up today!
ain’t that a bargain ?
Uhh, you forgot about your insurance cost, tag fee, and driver’s license fee.
Man we keep running into each other.
What’s wrong with leasing a depreciating asset? Never own large assets that are sure to lose value. Even if it’s like a work truck that makes you money, let someone else’s books take the loss.
With vehicles, lessors get you on the overage miles. Negotiate it. When you turn the lease over, tell them you need to lease another one and you’ll do it with them if they waive the overage. If they won’t do it, go somewhere else. They won’t let you walk out the door without hacking away much or all of the overage.
?
I was not taking issue with leases, just commenting on the notion of a cost over and above a lease/car payment.
Heated seats is my goto example as an attack on ownership. Good to see it stop but I don’t want your proprietary software or SaS either. Give me a dumb car with no computer.
Seems to be harder and harder to get a new car without all those “smart” features. Soon, it might be impossible to find one at all, just like it’s impossible to find consumer-grade dumb tv in the market right now.
It’s why I am considering availability of public transportation when house-hunting nowadays. When my car breaks down, I hope to be able to NOT buy a new one. Ideally, for the rare occasion that I need one in the future, I could rent one.
I think they need the smart features to get a 5 star safety rating.
I mean, now with many cars being EVs, I’d rather have some computer in there to manage the battery, since I’m sitting on a bomb if that thing is mismanaged.
What you’re describing is a Battery Management System (BMS), whose job is to monitor some key parameters of the cells and make sure they remain balanced. There’s no intrinsic reason for it to be tightly integrated into an overarching system that performs surveillance or other high-level functions in a “smart” vehicle. This video by Great Scott explains the basic principles and he even builds a simple one from scratch, that would be suitable for something like an e-bike https://www.youtube.com/watch?v=rT-1gvkFj60
Sufficiently motivated people have been building highly performant DIY electric cars for several years with no Big Brother tech in the OpenInverter community https://openinverter.org/wiki/Main_Page
Here is an alternative Piped link(s): https://piped.video/watch?v=rT-1gvkFj60
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source, check me out at GitHub.
Good bot
Euro7 regulation requires cars to be able to make emergency calls automatically on collision, so car makers use the opportunity to include 24/7 cellular connectivity into their new cars.
Yes, and they will tell “Look! Consumer DEMANDED those smartcars! We are only replying to a demand!”
Yeah, just like they did with station wagons. “Look! No one is buying station wagons anymore ^because we stopped making them^ so it’s all SUV’s going forward! Which cost the same to manufacture but we can sell for a higher price!”
Such subscription models essentially beg to be hacked and/or for third parties to come up with entire replacement computers for the vehicle that bypass entirely all of the locks.
Subaru did this with remote start. Instead of just selling you the damn option you have to pay a subscription. Fuck that I’ll just walk outside and start the car…
Yeah, I wouldn’t want a car without e.g. a trip computer. But I also defintly don’t want a “smart car”.
Do you mean the old mechnical trip computer, or are you refering to trip with software-only features?
The modern one, but the offline version.
Do people install Linux on it? :D
Just a reminder that if consumers hate it enough, they can have the power to change those decisions. If they or content or “don’t care” they are passively agreeing and allowing it continue. Let your voices be heard, share articles like the Mozilla investigating car companies that collect your sex life and biometrics. Let your representatives know.
The only thing that matters is voting with your wallet
The problem is all the other people voting the wrong way with their bigger wallets.
That’s business. Bmw isn’t a cost effective brand in the first place, so anyone on a budget shouldn’t complain in the first place
Mostly, but never discount the power of well-wielded shame
They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.
The topic had moved to generalities; we were no discussing this specific case
Okay and, generally, companies are not motivated by shame, they register the financial/legal/regulatory impact as a result of their misdeeds being known.
That’s a non-nuanced take. A- properly wielded shame isn’t targeted at corporations usually, it’s targeted at the individual members responsible for corporations. B- corporate culture and “decorum” culture have made shame almost exclusively the domain of religion. Whatever example you’re thinking of as corporate shaming, that’s not what I’m referring to. I’m talking about the lost art of shame.
Rarely do decision makers have the latitude to make sweeping changes to corporate structure and direction based on their personal feelings. A board of directors would remove such leadership.
Give me an example of what you’re talking about then, if I’m off piste.
Someone must’ve found an easy way to jailbreak their cars
I was going to say it wasn’t that people hated them, I was thinking it was BMW users either didn’t want to pay or found a buddy to do it for free.
Yeah I don’t think the headline means they hated the heated seats, but that they hated the subscription.
Subscription based models is how they kill the second hand car market. No one will touch a BMW with a subscription off lease.
does BMW make money on second hand cars then? probably just parts…
BMW parts are bonkers expensive. I have a Cooper and whenever something goes wrong the repair is stilly expensive. Mini may be BMW’s cheaper brand when you drive off the lot. But ownership costs outside of warrantee are BMW through and through.
Parts is also where dealerships make most of their money
That and charging 2x for repairs.
This has to end, somehow. Or pretty soon we will have shoes with soles subscription: you want a proper shoe, you will have to pay a monthly quota.
Modern-day low-quality shoes are already kind of a walking subscription
The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.
Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.
But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.
boots
The Sam Vimes’ Theory of Socio-Economic Unfairness! Can we be friends? XD
I always think of Ben Stein’s comment in that Frontline episode on the Secret History of the Credit Card - people that pay off their credit cards every month and pay no interest are called “deadbeats”. Around the 11m 30s mark…as it goes for credit cards, it goes for so very many other things. If you can afford an upfront hit or what have you, you pay less than people that are in a worse financial situation.
Terry Pratchett said it best!
“The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money,” wrote Pratchett. “Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of okay for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles. But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.”
Someone literally quoted this already lol
Someone will quote this any time shoes or products or money is mentioned. It’s damn near a second Godwin’s Law by this point
Hmm. This reaction has a very prescriptivist and strict attitude towards language… Hitler
…that’s fine with me, actually. Hey, nice boots by the way.
First time I’ve ever seen it.
Idk if you mean the postin of the passage or Discworld books in general, but I highly recommend Discworld books.
Main reason I don’t mind this passage being everywhere is it gives me a chance to shill for Terry Pratchett
I’ve never seen this passage as a memetic device.
Next: brakes subscription 😁
And for an added 59.99$ we will also enable your airbags, subscribe now and get a cup holder for free.
I would not be surprised if they were to limit the power unless you pay for subscription.
Seems a little bit like when your cell phone carrier disables the tethering feature on your phone and wants to charge you money to enable that. For me, infuriating to know that I’d paid to have hardware capable of being a wifi hotspot, then to be charged to use it. The “service” being provided amounts to first-we-degrade-the-thing-you-paid-for, then we-charge-you-ransom-to-get-it-back.
It’s frustrating since by using your tethered connection you’re using the same data that you already pay for. If there’s a limit on how much data, why does it matter how you use for it?
Because - assuming you don’t reach your data cap every month - you might be sharing your leftover data with somebody else who’s getting it “for free” as far as They (the carrier/provider) are concerned. They can’t control who/what devices connect to your hotspot, so They assume every tethered connection is siphoning data to a non-customer entity, potentially disincentivising “the leech” from subscribing to their own data plan.
If They can steer “the leech” towards becoming a paying customer, then they can harvest (more) data & device activity from both users AND they have more active data plans (paying account holders) to boast about to their real customers - the shareholders - than they would have otherwise.
It’s pretty simple really, you just have to think like an executive who’s fiduciarily beholden to lining the pockets of shareholders (as opposed to a business owner trying to provide a useful & mutually beneficial service to their customers). The latter do exist in the corporate world, but they are few and far between when you’re a publicly traded S-corp like most (maybe all?) of the major providers. It’s just the banality of societally-accepted evil at its finest (and yes; utter bullshit)
No way, I cannot believe that didn’t work. Shocked
I actually am, usually companies force their shit down the consumers throats and they happily gulp it down, buying their new products when they come out as well. This is a pleasant surprise to me
Yeah I thought this would go down like the netflix login clampdown - people online rally against it and say they’ll cancel Netflix, but in reality their subscriber numbers are up massively
There is a fundamental difference between the two in that the Netflix one has a justifiable reason while the BMW (and Toyota) making things subscriptions when they don’t need to do anything on an ongoing basis to provide that thing is just a money grab.
What surprises me is how often it works given the very simple fact that regular people don’t have effectively infinite money. Who is it that is just eating this subscription pile up and never reaching a limit? “Most people”? That just can’t be it.
Good, good, don’t buy that shit people.
there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car
“Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure.”
“He’s losing blood!! Quickly, we need to get him to a hospital!!”
Car assistant: “Oh, boy. I smell an easy upsell.”
It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.
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Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?
This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don’t make one that doesn’t. Here’s how they handle consumers who “don’t want” heated seats: Don’t press the heated seat button. Done.
It makes sense but why make it a subscription. Charge me a flat fee for an upgrade.
That’s a big giant “no shit” from me.
Good fucking ridiculous
I just wonder how much of a market there is in fixing these issues for consumers. As in, giving people FULL ownership of their own cars…and to hell with ridiculous corporate “laws” like the DMCA.
