BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @Chatotorix@lemmy.world
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    172 years ago

    “Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure.”

    • @Katana314@lemmy.world
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      72 years ago

      “He’s losing blood!! Quickly, we need to get him to a hospital!!”
      Car assistant: “Oh, boy. I smell an easy upsell.”