I do take your point, but Lambo have always been about theatre. The posters may not have had a speaker in them but you knew they sounded amazing. When you see one in person, especially if the driver is in the mood to give it a stab, surely one of the first things you say is “listen to that thing!”
Their image is about being extreme in every theatrical way, and I can see how a bullshit-fast but near-silent Lambo might not appeal to the vast majority of their customers. And ultimately if they’re only going to sell a small handful then it’s not worth their while to build them at all.
I agree and Lambo isn’t the type of company that does things to push boundaries—like Porsche, perhaps. Lambo is all about fashion. Not clothes, but automotive fashion. They’re fast and good but built off the engineering of others.
I do take your point, but Lambo have always been about theatre. The posters may not have had a speaker in them but you knew they sounded amazing. When you see one in person, especially if the driver is in the mood to give it a stab, surely one of the first things you say is “listen to that thing!”
Their image is about being extreme in every theatrical way, and I can see how a bullshit-fast but near-silent Lambo might not appeal to the vast majority of their customers. And ultimately if they’re only going to sell a small handful then it’s not worth their while to build them at all.
I agree and Lambo isn’t the type of company that does things to push boundaries—like Porsche, perhaps. Lambo is all about fashion. Not clothes, but automotive fashion. They’re fast and good but built off the engineering of others.
Koenigsegg, on the other hand… [LINK]