I’m not sure I believe that. Yeah, the engine noise is iconic, but no childhood poster had a speaker built in. Lambo had always had that excessive-ness fighter pilot styling that caught an eye.
Electric doesn’t change that. But what is out there electric-wise today is pretty fun tech. For Lambo to build something above and beyond may cost figures that doesn’t make sense. If I could buy a car with 90% the performance for half, maybe a third, the cost, why? They could put 600hp at each wheel to beat the competition, but they would still have to keep it on the ground and deal with the weight in the corners.
I do take your point, but Lambo have always been about theatre. The posters may not have had a speaker in them but you knew they sounded amazing. When you see one in person, especially if the driver is in the mood to give it a stab, surely one of the first things you say is “listen to that thing!”
Their image is about being extreme in every theatrical way, and I can see how a bullshit-fast but near-silent Lambo might not appeal to the vast majority of their customers. And ultimately if they’re only going to sell a small handful then it’s not worth their while to build them at all.
I agree and Lambo isn’t the type of company that does things to push boundaries—like Porsche, perhaps. Lambo is all about fashion. Not clothes, but automotive fashion. They’re fast and good but built off the engineering of others.
My sister’s husband has a 400hp Audi and in my opinion it’s much more fun car than an electric one with double the power. Objectively better isn’t always what people actually desire. A digital watch for example is less desireable than a mechanical one despite being better at accurately and reliably telling the time.
That being said, electric cars that are fast (and not overly heavy) are ADDICTIVELY fast. It’s like a magically always spooled twin turbo but that’s virtually silent.
I’m curious what Lamborghini could turn out for an all electric, tbh.
I’m not sure I believe that. Yeah, the engine noise is iconic, but no childhood poster had a speaker built in. Lambo had always had that excessive-ness fighter pilot styling that caught an eye.
Electric doesn’t change that. But what is out there electric-wise today is pretty fun tech. For Lambo to build something above and beyond may cost figures that doesn’t make sense. If I could buy a car with 90% the performance for half, maybe a third, the cost, why? They could put 600hp at each wheel to beat the competition, but they would still have to keep it on the ground and deal with the weight in the corners.
I do take your point, but Lambo have always been about theatre. The posters may not have had a speaker in them but you knew they sounded amazing. When you see one in person, especially if the driver is in the mood to give it a stab, surely one of the first things you say is “listen to that thing!”
Their image is about being extreme in every theatrical way, and I can see how a bullshit-fast but near-silent Lambo might not appeal to the vast majority of their customers. And ultimately if they’re only going to sell a small handful then it’s not worth their while to build them at all.
I agree and Lambo isn’t the type of company that does things to push boundaries—like Porsche, perhaps. Lambo is all about fashion. Not clothes, but automotive fashion. They’re fast and good but built off the engineering of others.
Koenigsegg, on the other hand… [LINK]
My sister’s husband has a 400hp Audi and in my opinion it’s much more fun car than an electric one with double the power. Objectively better isn’t always what people actually desire. A digital watch for example is less desireable than a mechanical one despite being better at accurately and reliably telling the time.
Especially if you’re buying a Lamborghini.
That being said, electric cars that are fast (and not overly heavy) are ADDICTIVELY fast. It’s like a magically always spooled twin turbo but that’s virtually silent.
I’m curious what Lamborghini could turn out for an all electric, tbh.